Privacy policy

Privacy Policy

Last Updated: March 20, 2025

This Privacy Policy explains how We Are Resistance W.A.R. ("we," "us," or "our"), operating www.weareresistance.shop (the "Site"), collects, uses, and discloses personal information when you use our services, make purchases, or interact with us (collectively, the "Services"). "Personal information" means data that identifies, relates to, describes, or can be associated with you.

By using the Services, you consent to this Privacy Policy. If you do not agree, do not use the Services. We are based in the United States and process data globally, including for customers in the European Union (EU) and other regions.

Changes to This Privacy Policy

We may update this policy to reflect changes in practices, laws, or operations. Updates will be posted on the Site with a revised "Last Updated" date. For material changes, we’ll notify you via email (if provided) or a Site pop-up, as required by law. Continued use after updates signifies acceptance. We review this policy annually to ensure compliance with evolving regulations—check the "Last Updated" date for the latest version.

How We Collect and Use Your Personal Information

We collect personal information to provide the Services, based on your interactions over the past 12 months. We use it to fulfill orders, communicate, comply with laws, enforce our Terms of Service, and protect our rights, Services, and users.

What Personal Information We Collect

  1. Information You Provide Directly
    • Basic Contact Details: Name, address, phone number, email.
    • Order Information: Name, billing/shipping address, payment confirmation, email, phone number.
    • Account Information: Username, password, security questions.
    • Shopping Information: Items viewed, carted, or wishlisted.
    • Support Information: Details in your communications (e.g., emails to w.a.r.weareresistance@gmail.com).
      You may opt not to provide data, but this may limit access to features (e.g., account creation, checkout).
  2. Information Collected Automatically
    • Usage Data: Via Cookies, pixels, and similar tools—device/browser type, IP address, network details, Site interactions (e.g., pages visited, clicks).
    • Tools include Shopify analytics, Google Analytics, and email tracking (e.g., Mailchimp). See Cookie Consent below.
  3. Information from Third Parties
    • Vendors: Shopify (e-commerce platform), payment processors (e.g., Stripe, PayPal), shipping partners, and marketing tools collect data on our behalf.
    • Ad Networks: Third parties (e.g., Google Ads) may track your interaction with our ads or emails.
      We’re not liable for third-party data accuracy or practices—review their policies.

How We Use Your Personal Information

  • Contract Fulfillment: Process payments, ship orders, manage accounts, handle returns, and enable reviews.
  • Marketing: Send promotions (email, text, mail) and show tailored ads (with consent or per legitimate interests).
  • Security: Detect fraud or illegal activity (legitimate interest).
  • Support: Respond to inquiries and improve Services (legitimate interest).

Legal Basis (EU/UK Users)**

  • Consent: Marketing emails, non-essential Cookies.
  • Contract: Order fulfillment, account management.
  • Legitimate Interests: Security, analytics, customer support.
  • Legal Obligation: Tax or audit compliance.

Cookies and Tracking

We use Cookies to power the Site (via Shopify), analyze usage (e.g., Google Analytics), and personalize ads (e.g., Google Ads). See Shopify’s Cookie Policy for platform specifics.

  • Essential Cookies: Required for Site functionality (e.g., cart, checkout).
  • Non-Essential Cookies: Analytics, marketing—enabled only with your consent via our cookie banner (displayed on first visit).
  • Adjust preferences in your browser or our banner. Blocking Cookies may impair Site features but won’t fully stop third-party data sharing.

How We Disclose Personal Information

We share data only as follows:

  • Service Providers: IT (Shopify), payment processing, analytics (Google), support, fulfillment (e.g., USPS), under strict data protection agreements.
  • Partners: Marketing/advertising firms (e.g., Google Ads), per their privacy policies.
  • With Consent: For shipping or social media logins.
  • Affiliates: Within our corporate group for business operations.
  • Legal Needs: To comply with laws, respond to subpoenas, or during mergers/acquisitions.
  • Protection: To defend our rights or Services.

Past 12 Months Disclosures:

  • Identifiers (contact/order data): Providers, partners, affiliates.
  • Commercial Info (shopping/support data): Providers, partners, affiliates.
  • Internet Activity (Usage Data): Providers, partners, affiliates.
    We don’t use sensitive data to infer characteristics or "sell" data as defined by law.

User-Generated Content

Reviews or public posts are visible to all. We’re not responsible for their privacy, security, or misuse by others once shared.

Third-Party Websites

Links to external sites (e.g., social media) aren’t our responsibility. Check their policies—we don’t endorse or control them.

Children’s Data

The Services are for users 16+. We don’t knowingly collect children’s data. Contact w.a.r.weareresistance@gmail.com to delete any such data provided inadvertently. We don’t "sell" or "share" data of those under 16 (per applicable law).

Security and Retention

We use industry-standard safeguards (e.g., encryption, secure servers) but can’t guarantee perfect security. Data in transit may be intercepted—avoid unsecured channels for sensitive info.

We retain data only as needed for:

  • Account maintenance and Service delivery.
  • Legal compliance (e.g., tax records—7 years in the U.S.).
  • Dispute resolution or contract enforcement.
    Post-need, data is deleted or anonymized within 30 days, unless legally required otherwise.

Your Rights and Choices

Depending on your location (e.g., GDPR, CCPA), you may have:

  • Access: See your data and its use.
  • Delete: Remove your data.
  • Correct: Fix inaccuracies.
  • Portability: Get/transfer your data.
  • Opt-Out: Limit sensitive data use or marketing (via unsubscribe links or cookie settings).
  • Restrict: Pause processing.
  • Withdraw Consent: Revoke prior consent (e.g., marketing).
  • Appeal: Challenge our decisions.

How to Exercise: Email w.a.r.weareresistance@gmail.com with your request and order/account details. We’ll verify your identity within 10 days and respond per legal deadlines (e.g., 30 days under GDPR, 45 under CCPA). Agents need written authorization. We won’t discriminate for exercising rights.

Complaints

Email complaints to w.a.r.weareresistance@gmail.com. If unresolved, appeal via reply or contact your data authority (e.g., EU’s national regulators, California’s Attorney General).

International Users

Data is processed in the U.S. and other countries via Shopify and partners. For EU/UK transfers, we use Standard Contractual Clauses (SCCs) and ensure vendors comply, unless the destination is "adequate" (e.g., per EU decisions). Our EU representative (GDPR Art. 27) is reachable at w.a.r.weareresistance@gmail.com.

Contact Us

Email w.a.r.weareresistance@gmail.com for questions or rights requests.